Found some good stuff out there this week. Hope you enjoy it! If you are interested in seeing my picks in real-time, you can follow my From The Intrawebs RSS feed.
- Great Leadership: 7 Tips to Sell Your Ideas the Steve Jobs Way - Product managers are continually needing to sell their ideas. This article gives some great advice on how to do that, by studying one who is truly a master.
- Three things you must do to sell your business case - This article fits really well with the previous article on using techniques learned from Steve Jobs' while presenting.
- How do I position a new version of an existing product and avoid cannibalization? - While asked about a product that has already been developed, the points raised in this would be worth thinking about any time you are adding a product to your portfolio that competes with an existing product.
- Death by a thousand paper cuts ... - A very compelling reason for in-person customer visits (which I very much believe in). No survey or phone call will identify these issues, and these issues will cause you to lose customers. '
- Do You Have a Participation Strategy for Your Product? - If you aren't participating in the conversations about your product, you are missing a huge opportunity. Look at 37signals and how they have communicated with their customers and what that communication has done for their products and their brand.
- Case Study: Using an LOI to get customer feedback on a minimum viable product from Lessons Learned - Interesting case study on how early you can start customer development for a new company. Short answer: you can't start too early.
