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- The Startup Toolkit - A fascinating little tool for working through assumptions/goals/what-have-you for a start-up. It is based on Steve Blank's customer development model.
- Pre-Launch Marketing for Stealthy Startups - What do you do with your website before you are ready to launch? Hint: you should be doing something!
- Conjoint Analysis 101 - A great introduction to conjoint analysis, which is a methodology for determining the value of individual features to your product. I will definitely be digging deeper.
- The plural of anecdote IS data. - The plural of anecdote is not data. Except when it is. This post will help you how to turn those anecdotes into data (and that really is your job as a product manager).