Summary
- Experienced product manager in the enterprise installed software and software as a service (SaaS) spaces.
- Strong customer advocate with deeply-held conviction that only by understanding the customer and the technology both can you build great software.
- Experience managing enterprise and SaaS software from early ideation through maintenance.
- Extremely “social media” and web aware with regular blog posting on product management and product development, a strong presence on Twitter, and interaction with other networks.
- Member of product team that was a finalist for a Utah Innovation Award in 2010 and that was nominated for a CODiE award in 2006
- Actively involved with the Utah technology scene, including being a board member for the Utah Product Management Association.
Experience
Product Manager, ClickLock, 2009 - Present
- Product named finalist for 2010 Utah Innovation Award in B2B category.
- Ensured product will be competitive in the market through competitive analysis and customer development.
- Created product road map (as an iteration back log) and prioritized features.
- Performed continual market analysis to identify competitive threats, potential partners, and technology changes that alter the road map.
- Generated user stories and user interface mockups for engineering.
- Worked with executive and technical teams to find the best uses for the company’s intellectual properties.
- Developed core messaging strategy.
- Interviewed potential users and buyers to generate marketing requirements documents.
- Partnered with customers to create mockups and write software requirements for multiple software projects.
- Wrote and presented business case and marketing requirements document to the executive team.
- Performed market sizing and competitive analysis to ensure new product would find a large enough market.
- Worked with marketing, engineering, and executives to define a commercial SMB product that satisfied critical company strategic objectives.
- Formalized product management processes to create a more customer-centric organization.
- Generated user and buyer personas to guide engineering and marketing.
- Guided strategic shift in software products from software development tools (“platform as a service” or PaaS) to software as a service (SaaS).
- Acted as product owner on multiple small products.
Architect, SirsiDynix, 2007-2008
- Attended Pragmatic Marketing training.
- Identified product deficiencies through competitive analysis of competing open source products.
- Generated technical requirements based on customer needs and competitive analysis.
Team Lead, LDS Church, 2006-2007
- Collaborated with internal customers to gather requirements.
- Performed product evangelism and training to various groups within the organization.
- Optimized engineering costs by performing technology build vs buy analysis.
Product Manager (Acting), Architect & Development Manager, Sungard Higher Education, 2002-2006
- Product suite named CODiE award finalist for Best Postsecondary Education Enterprise Portal Solution.
- Reduced sales cycles by assisting sales on both early, interest-generating visits and late, closing visits.
- Evangelized product internally to ensure sales, services, and support were ready to succeed with the product.
- Increased sales team effectiveness by performing win/loss analyses and feeding that information back into the product and into the sales process.
- Increased lead generation by working with marketing to generate great product collateral.
- Reduced support overhead by increasing usability of the product using behavior profiling, focus groups and other feedback tools.
- Increased product visibility by presenting at conferences and trade shows.
- Ensured sales had reference customers by cultivating close relationships with several important customers, including mending relationships with three customers, converting them from irate to reference customers.
- Directed organizational release readiness by leading a cross-functional release team that included sales, services, marketing, engineering, QA and support.
- Resolved engineering road blocks with OEM partners by working with both companies’ executive teams.
- Ensured successful product launch by working with early adopters, identifying issues (bugs or incomplete features), and rolling that feedback into engineering.
Education
- Pragmatic Marketing Practical Product Management
- University of Utah, Bachelors of Science, Computer Science
Associations
- Utah Product Management Association, Board Member
- Plan group events
- Assist in marketing efforts
- Association for International Product Management, Member
- Product Management and Development Association, Member
Other Interests
- Photography
- Writing
- Camping and Hiking
- International Travel
- Spicy Food
